We all know a four letter word or two.
We probably have a few favourites too.
But did you know there is a four letter word that underpins every successful person, product, or business?
As soon as you read that you probably thought of a few four letter words. But it’s true.
That four letter word is….IDEA.
Ok, I know I have tricked you but I needed to get your attention. That’s because millions of people over the years have had incredible ideas for businesses or products and even for their own futures, but never did anything about them because they were just an idea.
But it’s never JUST an idea. That word is one of the best four letter words ever. Everything we use in our lives came first from an idea. It’s the original source. An idea, a flash of vision, a concept, something that has legs that is different, new, ground breaking, and even lucrative. That simple idea built upon and developed grows and grows until it’s a living shiny come to life item of success.
Coffee anyone?
Starbucks was formed by two teachers and a writer to put a coffee shop on a corner of every city that came out of an idea to simply share coffee made from fresh beans with others. Subway, the take out sandwich store, evolved from the founder’s love of subs which they thought would be a great snack to keep travellers on the go. And more famously Ralph Lauren started his brand because he had an idea that many men would look suave and sharp just like he felt when wearing more bolder, colourful ties.
None of the above and heaps more other big successes had any proof it would work but they gave the idea a chance and ran with it. And ran with it all the way to the bank. So take a leaf out of their book. Polish up those ideas you have and start doing something about them. Let them loose and see where they take you. Nokia started life as a single paper mill operation that morphed into the mega million earning mobile/cell phone manufacturer. Wouldn’t have happened if those pieces of wood didn’t get cut to begin with.
And if you do open up your ideas so that they can be turned into a success, you might be shouting lots of four letter words in happiness the day you hit the jackpot.